Connect with us

uncategorized

How to Consider the Wants and Needs of Your Customers As You Grow Your BusinessFeedzy

Avatar

Published

on

If you are at a stage with your small business that growth is on the horizon, that is incredibly exciting and typically means that you are doing all the right things. One common misstep that happens with growth though, is that in some cases, business owners forget about the beginning, and what got them to where they are, specially their first stream of customers in the earliest days of their journey. As you know, sales are what is going to drive your business forward, but you don’t just get sales, you have to do work on the front end to encourage people to give you a high sales volume. Pay attention to current market trends as they relate to your specific target market. While it is important to prioritize innovation and modernity, you want to find ways to marry the old with the new, to increase both customer retention, and new customer acquisitions as you grow.

Online Consumerism

It could be argued that at this stage of consumerism, the majority of it is happening online as opposed to in person. What that means for you, is that you have to be able to keep up with what online shoppers are looking for in terms of process, otherwise they will move on to your competition in the name of simplicity, even if you have a better product or price.

The software that you use to track shipments should be user friendly in terms of what you and your staff need, as well as what information you hope to gain from it, to share with your customers. People want shipping updates in real time, accurate delivery date estimations, and the opportunity to be alerted instantly if any delays are happening. You can use GPS fleet tracking software and solutions to track your fleet with real time GPS data. Options like those included in Samsara’s tracking solutions should fit the bill nicely. With this software you can grow your business in terms of fleet management, and still put the needs of your customers at the top of your list.

Rebranding

Maybe you started your business with a plan that at the time you thought was the one and only, best plan ever, but now that you have some momentum behind you, you are realizing that you want to tweak it a bit. This is terribly common. Rebranding specifically is something that entrepreneurs think about often. Is our brand sending the right message? Does our brand make a positive contribution to society? Will our brand draw customers to our business and keep them there? And the list of questions goes on.

If you are unsure of exactly what rebranding is, and why it is necessary for business, that is also quite common. In simple terms, it refers to a process that a company uses to attempt to change the perception of their brand. Having said that you can see why it is essential to consider your customers when you are going through a rebranding. You want to achieve an outcome that leaves enough familiarity of the old brand to retain current customers but outstanding enough to hook new ones, especially those who may have passed you over formally.

Customer Service

Thanks to technology people have reached a point where their expectations in terms of timelines is right now as a default. While this can be frustrating for business owners who worry they will not be able to meet such stern demands, when you are revamping your customer service for growth, you have a huge opportunity to shoot your shot. Artificial intelligence can quickly become your next best employee if you let it. Chatbots, and around the clock customer service solutions mean that not only can you meet the expectations of your target market, but you can also potentially free up a current employee from these tasks and reassign them as needed moving forward.

Convenience and Ease

Right alongside the expectation of speedy customer service, is the demand for convenience and ease from the overall experience of working with your business. People want everything from a user-friendly website to a simple checkout process when online shopping, just to name a few. While this might seem intimidating, with the help of the proper IT solutions, it really is not. First, take a look at your website, how many clicks does it take to get the user to where they want to be? If people have to do a ton of scrolling and clicking and follow multiple redirects, they might get annoyed and leave the site in favor of an easier experience.

Payment is another one of the main types of customer needs to consider here. How up to date is your business in this area? Traditionally, accepting cash, check, or credit was enough, but for the modern consumer, it surely is not. Think about how you can incorporate things like PayPal, Venmo, Apple Pay, and even Cryptocurrency as acceptable forms of payment. Even if you are unfamiliar with these options, there are people out there who use them exclusively to pay for things, and you won’t want to miss out on their business just because your set up was not modern enough.

Feedzy

Article: smallbusinessbonfire.com

uncategorized

Will You Sell Your Dogecoin If It Reaches $0.50 (Again) in 2022? Over 75% Say…

Avatar

Published

on

Feedzy

Every week, Benzinga conducts a survey to collect sentiment on what traders are most excited about, interested in or thinking about as they manage and build their personal portfolios.

This week, we posed the following question to Benzinga visitors: Will you sell your Dogecoin (CRYPTO: DOGE) if it reaches $0.50 in 2022?

Since early 2021, it’s no secret Dogecoin’s price has risen or fallen in sympathy with both the price of Bitcoin (CRYPTO: BTC) and tweets by Tesla Inc (NASDAQ:TSLA) CEO Elon Musk. Heavy support for Dogecoin, by Musk, might give the meme crypto a shot at reaching $0.50 in 2022.

Back on May 8, 2021, Dogecoin reached an all-time high of $0.7376 in anticipation of Musk’s appearance on Saturday Night Live. The meme crypto is since trading lower by 81.7%. 

Here are the full results from this week’s survey:

Yes, I will sell my Dogecoin if it reaches $0.50: 75.3%
No, I will not sell my Dogecoin if it reaches $0.50: 24.7%

This sentiment study was conducted amid another active week of trading, which saw the meme cryptocurrency fall by over 28%.

At the time of publication, Dogecoin was trading around $0.1338, down 11.2% in the past 24 hours.

See Also: Dogecoin Vs. Shiba Inu

This survey was conducted by Benzinga in January 2022 and included the responses of a diverse population of adults 18 or older.

Opting into the survey was completely voluntary, with no incentives offered to potential respondents. The study reflects results from over 1,000 adults.

Source: benzinga.com

Continue Reading

uncategorized

Apple Poised to Outperform Expectations in December Quarter, Analyst Says: How Will Shares React?

Avatar

Published

on

Feedzy

Notwithstanding supply constraints, an analyst at Morgan Stanley is positive about Apple Inc.’s (NASDAQ:AAPL) December quarter performance.

The Apple Analyst: Morgan Stanley analyst Katy Huberty has an Overweight rating and a $200 price target for Apple shares.

The Apple Thesis: Cupertino is likely to post upside to Street forecasts for the December quarter and guide to a relatively in-line March quarter, thanks to improving iPhone production into year-end and modest Services outperformance, Huberty said in a note. Since hitting a low on Oct. 4, Apple’s shares are up 19%, suggesting the December quarter upside is largely priced in, she added.

The analyst models December quarter revenues of $122.3 billion, a 41.9% gross margin and $1.97 per share in earnings. Apple’s management will likely shed light on its active device and iPhone installed base, the analyst said.

Among products, Apple may have shipped 83 million units of iPhones, 7.6 million units of Macs and 14.9 million units of iPads, Huberty said. The analyst estimates total product revenues of $103.1 billion, which is above the consensus estimate of $100.3 billion.

Services revenue is likely to come in at $19.2 billion, also above the consensus estimate of $18.6 billion, Huberty said. The upside is due to stronger-than-expected App Store performance and Apple’s Licensing & Other segment, she added.

Given the sustained presence of COVID-19, management is unlikely to offer a revenue guidance range for the March quarter and instead will likely provide commentary on segment growth trends, she noted.

Related Link: Apple Becomes First Company To Top $3 Trillion Market Cap; Analyst Says Rally Has Further Legs

Apple shares have underperformed thus far in January after December’s outperformance, the analyst said. Apple is expected to release the iPhone SE3 in April/May this year, the iPhone 14 in Fall 2022 and a mixed reality headset in 2023, Huberty noted.

Morgan Stanley said it would be a buyer on any weakness post-earnings, as it views Apple as a more “defensive/quality outperformer” in challenging markets. The company’s 1.65 billion+ installed base with high loyalty/retention rates, underweight institutional positioning, along with strong capital returns and the tendency for it to outperform ahead of product cycles make the firm positive on Apple stock, Morgan Stanley noted.

AAPL Price Action: Apple shares were down 2.10% to $162.41 at market close Friday.

Original Article: benzinga.com

Continue Reading

uncategorized

Bitcoin May Be Plunging Hard, but Look Who’s Buying the Dip

Avatar

Published

on

Feedzy

The sell-off seen in the crypto space is continuing into the weekend, and Bitcoin (CRYPTO: BTC), the apex crypto, is no exception. Bitcoin-backer and El Salvador President Nayib Bukele, unsurprisingly, is seeing the weakness as a buying opportunity.

What Happened: Bukele said in a late Friday tweet that the country has purchased an additional 410 Bitcoins for $15 million, the nation now holds over 1,500 BTC. The president also suggested that some current sellers are liquidating at throwaway prices.

The tweet was in reply to his own Jan. 14 tweet, in which Bukele indicated that he might have missed the dip at the time.

The tweet elicited mixed responses. One Twitter user said Bukele wasted over $36,500 per Bitcoin and suggested that if the president wants to make bad bets on Bitcoin, he should be doing so with his own money. He challenged Bukele to disclose his personal Bitcoin holdings.

Meanwhile, another user supported the Bitcoin purchase and said the president is seeing the big picture, while others don’t understand Bitcoin is a long-term asset.

Related Link: Bitcoin Slips Below Crucial $40K Level, Taking Ethereum, Dogecoin Down With It: US Treasuries, Russia, Outflows And More That’s Weighing

Why It’s Important: After seeing a downtrend since hitting a high in early November, Bitcoin has come under further pressure in the new year. Since the start of the year, the apex currency has lost over 20%, implying it is sinking further into bear market territory.

El Salvador has the distinction of being the first country to adopt Bitcoin as legal tender, alongside the U.S. dollar, on Sep. 7, 2021.

At the time, Bukele reasoned the move would spur investment in the country and come in handy for 70% of its citizens, who don’t have access to traditional financial services. The country has also made plans to build a Bitcoin city, financing the construction by the issuance of a $1 billion Bitcoin Bond.

BTC’s trajectory in the near- to midterm will determine the success of the country’s Bitcoin strategy and whether Bukele will be vindicated. At last check, Bitcoin was seen down 7.56% in the past 24 hours to $35,486.19.

Related Link: How to Buy Bitcoin

Photo: Courtesy Blockzeit CH on Flickr

Source: benzinga.com

Continue Reading

Trending

WVPU.com